Draft Advert

Before attempting to make an advert to accompany my music video, I first drafted several ideas of what I'd like my advert to look like. I created a spider diagram with several sections: colour scheme, font, information and background.

From these sections, I was able to create several ideas so I have a variety to choose from. The colour scheme section consisted of blue,white and black, red black and white or purple black and white. I decided to use the purple black and white as I felt these colours contrasted the best and created a likeable appeal.

When deciding on which font to use, I referred back to my Font Experimentation task that I previously did in order to choose an approriate and fitting font for my advert. In the end, I chose the Stencil font which is the actual font used by The Stone Roses on their albums. Not only did I choose this font for that reason but for the fact is was bold and stood out against the background.

In terms of selecting the right information to go on my advert, I researched several different adverts to see what type of reoccuring information is found on them. I found from looking at different advertisements that ratings by major magazine companies such as NME are often found on these advertisements with a one word comment below the rating. Although I did not apply this to my draft advert, I will do so to my final one. I also found that the release date of the product that is been advertised is normally on the advertisement along with a bold picture or statement to attract an audience.

Choosing a background image was quite difficult for me to do. I decided to use a photo from my photoshoot so that people can relate this image back to the music video and recognise that the advertisement is advertising that music video. I manipulated the image so it wasn't a plain, boring image and would therefore attract a better audience.

Overall, I think this advertisement needs a lot more work done to it for it to be accepted into a professional music magazine. For this, I will try experimenting with the advert before claiming it as my final advert.

Draft Digipak

This is the rough cut for my digipak to go alongside my music video. Overall, I like the finished product however, I do think there are certain aspects that can be changed to improve my digipak.

Firstly, after looking at the finished product, I do not agree with the colour scheme. I think for the type of track I am using this digipak for, the colour scheme is too bright and bold. I need a more toned down, darker colour to portray the theme of isolation. 

Secondly, the template for this digipak is quite complicated and once I'd matched the images up to the co-ordinating lines, the overall product still looked out of place and some parts bigger than others. 

In order to improve my digipak, I am going to draft up a few different ideas for a change in colour scheme and try to find a more appropriate template. 

Rough Cut Three

 

 

 

 

This is my third rough cut for my music video to the track 'I Wanna Be Adored' by The Stone Roses. This is my final rough cut for my video and the next edit will be my final edit and the overall product.

 

I have adjusted this rough cut by removing the soft edges from several clips but leaving them on others so that the video is not the same throughout and gives it that variation. On review, I noticed that the soft edge look is still causing continuity problems in the video. For my final edit, I will try to address this problem yet again.

 

Whilst researching video effects, I came across several on different youtube channels. I have several in mind that I will add to my final edit to give it a more professional look and make it more interestiung as opposed to bland.

 



Editing Inspiration

Reversed Footage

Overlaying Footage

Special Effects

Rough Cut Two

Above is my second rough cut of my music video. In comparison to my first rough cut, I believe this second rough cut shows more of my advanced skills when editing footage. Throughout the video, I have gone for a soft edged look to give the video a less edgy look and more professional. However, I have encountered several problems with adding this effect as I have numerous overlaid footage and the soft edges displace some of this footage, making the video look jumpy rather than smooth and I will try to fix this problem. 

As previously mentioned when reviewing my first rough cut, I managed to fix the unnecessary black flash at 0:38 by tightening the clips up and removing the cross dissolve transition. I also went through every single clip of footage and removed any dashed lines at the top that were causing a problem for me. I have also managed to line the overlaid footage up correctly so that they fit however, the soft edges are making this very difficult and when reviewing this second rough cut, they are still not lined up which they appeared to be when using the editing software. Some clips are still out of sync due to me moving a lot of clips around to stop any unnecessary flashing but I will fix this problem in my third rough cut.

With my second rough cut, I wanted to achieve a rough version of what the finish video would look like and I have achieved that. There are still several aspects and issues that need changing and addressing but once done, I believe the video will come together and eventually turn out to be as I planned. 

Rough Cut One

This is the first rough cut of my own music video to the track "I Wanna Be Adored" by The Stone Roses. For a first rough cut, I think the final product has turned out well. I have managed to construct the main story line that I wanted to convey within the video and I have also managed to create a sense of curiosity as to why the character is walking and why he looks so sad.

Reviewing the video, I can spot several aspects that I want to change. At 0:38 there is an unnecessary black flash that, during my second rough cut, I will fix so that the flash does not appear. Secondly, on several clips, a white dotted line appears in the left hand corner of the footage which I will crop out so that in my second rough cut, the line will no appear. On several of the clips where I have overlaid another bit of footage, the two parts do not match up, showing one clip playing on spare black space, as seen at 1:18 when the singer's head is seen just above the top end of the narrative clip. At 2:46, the clips are out of sync with the though beats that are incorporated in the track so this is a further issue I will have to fix. I'd also like to add several different video effects to several parts of the video and for this I will research how to do this and where I can get such effects from.

Once I have addressed the problems that I have discussed above, hopefully my second rough cut will give an ample idea of the overall product that I am trying to achieve.