Question Two

How effective is the combination of your main product and ancillary texts?

Throughout the creation of my music video, advert and digipak, I have used brand identity to help the audience identify the links between each and recognise they come as a unified package and not as separate products. In order to give my finished products a professional look and a recognisable motif that I could apply to all my products, I decided to create a record company logo. As I could not use an already established logo due to the legality of copyright restrictions, I had to create my own and did so under the name of KM Records.The idea for my logo came from the rebellious attitude of the group. I wanted a background for my logo that would make a statement and paint splatters seemed to fit the theme of rebellion. In terms of the colour scheme, I just went with multicoloured as this helps my logo stand out and I want the audience to recognise who these products are produced by.
Although I wanted to give each of my products variety in terms of colour scheme etc. I decided it would be quite difficult to do this and maintain the links between each other. As previously seen in my draft advert, I did try to experiment by using purples and black however I felt this colour scheme did not co-ordinate with the other products' colour schemes and made it hard to recognise that the advert was a part of the package alongside the digipak and the music video. In my second draft advert and digipak, I decided to stick with the blue,white and black colour scheme for the fact that the colour co-ordinated well, they were appealing to the eye which will attract and audience and once merged together with the products, it will become an identifiable motif. However, upon review, several people noted that the colour scheme and the images used were very similar to them used on the digipak by the actual Stone Roses so because of this, I had to change and re-design my entire advert and digipak. In the end, I came up with a stone/beige colour as I figured such a neutral colour would merge quite easily and it did. I also incorporated the union jack into the digipak to establish the nationality of the band and I think the union jack itself is quite an appealing aspect to have on a digipak.
Whilst shooting the video, I decided to do a separate photo shoot. By doing this, I could use photos with the characters based in the video dressed as they appear in the video and use these on my advert and digipak to create an recognisable link between the products. I have applied this technique to my digipak by using two different photos on the inside sleeves of the digipak. In order to maintain continuity, the mise en scene, lighting and location of the photoshoot was the same as the video in order to keep the mood and feel of the video. However, as the photographs were taken separate from the video, more attention was paid to the framing of the character within each shot. To match the colour scheme of my Digipak, I did change the colour of the photos I used on my Digipak to a warm mixture of colours between yellow, blue,orange and red which I think worked well alongside the digipak and I continued this theme on the advert too.