This is a magazine advertisement for Stereophonics' album Keep Calm and Carry on. This is a very typical advert for an album, as it tells the audience when the album will be out, on what formats the album is available and the official website for the band. The first thing that capture's the audience's eye is the band, Stereophonics, sitting at the table. This certain aspect of the advertisement is central and dominates the full picture. Using the band in their own advertisement supports Andrew Goodwin's theory of 'star image' of using the star e.g. Stereophonics to promote their material and boost profits. I also noticed that Kelly Jones, the front-man of the band, is the only member facing towards the front. This detail could have been added deliberately to attract an audience as they would recognise Kelly Jones and may then be attracted to the advertisement, introducing the potential to buy the album.
The colour palette is quite dull toned, consisting of blacks, blues and white. By using such colours that co-ordinate together easily then using bold black and white text means the advertisement will be attractive to the eye. The black font at the top contrasts against the light sky to make the name of the band stand out and similarly at the bottom, the white font contrasts against the blue sea to make sure the audience can see clearly when the album is available to buy.
The overall construction and colours of the advertisement are typical of an alternative rock band, making it useful for consumers who like that genre to identify the type of music advertised in the poster. "Keep Calm and Carry On" links in directly to the image used within the advertisement. Although the band are sat in the middle of the sea, they are keeping calm and carrying on with what they are doing.
The colour palette is quite dull toned, consisting of blacks, blues and white. By using such colours that co-ordinate together easily then using bold black and white text means the advertisement will be attractive to the eye. The black font at the top contrasts against the light sky to make the name of the band stand out and similarly at the bottom, the white font contrasts against the blue sea to make sure the audience can see clearly when the album is available to buy.
The overall construction and colours of the advertisement are typical of an alternative rock band, making it useful for consumers who like that genre to identify the type of music advertised in the poster. "Keep Calm and Carry On" links in directly to the image used within the advertisement. Although the band are sat in the middle of the sea, they are keeping calm and carrying on with what they are doing.
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