"Keep What Ya Got" by Ian Brown is a very typical video of the artist himself. Since going solo in his career, a lot of Ian's own material is usually accompanied by a video that's based around a materialistic city setting e.g. Manchester, Liverpool, London etc. and this video is no exception. I particularly like this video due to the build up on the entrance of a another well known artist into the video.
Throughout the video, especially at the beginning, a variety of establishing shots are used to show the city surroundings and buildings. This technique allows the viewer to understand where the video is based and sometimes is crucial where meaning of the song is concerned. The first shot is a continuous medium close up of Ian Brown, probably used to show the viewers the artist and immediately attracting an audience who like Ian Brown. Direct links between the lyrics and the shot onscreen are also made frequently within the video. For example, we see a blocking shot of Ian Brown looking through some black gates to the lyrics "Yesterday when Heaven's gates
I contemplate, they seem so far" hence the gates and the distance he is stood from them.
There is also the mystery of the other male in the video. We don't see his face at the beginning, just several pan shots of the back of the male's head, keeping the audience in suspense. However, viewers who have payed close attention and are a fan of the male in question, would have realised who it was from the medium close up of the male's hand in which a ring is shown; a ring commonly associated with the male and this branding his own personal identity.
At 2:59 we see Noel Gallagher and Ian Brown greet each other when meeting on a corner. The use of two huge artist' in the same video, who are friends, will be very appealing to their target audience. As seen in his previous videos, the majority of camera shots focus on Ian Brown himself, to show his importance and dominance as a solo artist. The video does not really have a linear narrative but more of a hidden meaning, which I think could be either to do with God or with Ian's reflection on the Stone Roses splitting e.g. "Keep what ya got, by giving it all away".
Throughout the video, especially at the beginning, a variety of establishing shots are used to show the city surroundings and buildings. This technique allows the viewer to understand where the video is based and sometimes is crucial where meaning of the song is concerned. The first shot is a continuous medium close up of Ian Brown, probably used to show the viewers the artist and immediately attracting an audience who like Ian Brown. Direct links between the lyrics and the shot onscreen are also made frequently within the video. For example, we see a blocking shot of Ian Brown looking through some black gates to the lyrics "Yesterday when Heaven's gates
I contemplate, they seem so far" hence the gates and the distance he is stood from them.
There is also the mystery of the other male in the video. We don't see his face at the beginning, just several pan shots of the back of the male's head, keeping the audience in suspense. However, viewers who have payed close attention and are a fan of the male in question, would have realised who it was from the medium close up of the male's hand in which a ring is shown; a ring commonly associated with the male and this branding his own personal identity.
At 2:59 we see Noel Gallagher and Ian Brown greet each other when meeting on a corner. The use of two huge artist' in the same video, who are friends, will be very appealing to their target audience. As seen in his previous videos, the majority of camera shots focus on Ian Brown himself, to show his importance and dominance as a solo artist. The video does not really have a linear narrative but more of a hidden meaning, which I think could be either to do with God or with Ian's reflection on the Stone Roses splitting e.g. "Keep what ya got, by giving it all away".
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