Music Video Analysis - Beady Eye (Millionaire)

Throughout the video for "Millionaire" by Beady Eye, there is a unique guitar riff which becomes very significant in the fact that it's very distinct so if the audience were to hear the song on the radio, they would be able to associate the riff straight away with this song. The drum beat is then introduced to a shot of thought beats that fit the sound appropriately. The lighting at the beginning of the video gives a very summery feeling to the video, which when linked in with the sound of the guitar riff, indicates the song as a good summer track. The video also has an overlay effect that represents an old film reel, so the video looks more like a memory than actual present day action.

As soon as Liam Gallagher starts to sing, the camera shows a close up of Liam with Andy in the background. This shot has been deliberately set like this to allow the audience to recognize who the singer is, although the audience would probably be able to recognize Liam anyway due to his distinctive voice. Throughout the entire video, there are direct links between the lyrics and the shots within the video. For example,when Liam sings "You drive it" the camera shows Andy driving a car, followed by the lyrics "And i'll spend it, looking out my window" to which then the camera shows a close up of Liam looking out the car window. Another example of this is as the lyric "the light he saw" is sang, a establishing shot of the sun setting then appears, shortly followed by a long shot of waves sparkling in the sun to link in with the lyrics "like diamonds on the water".

Star image is shown constantly through the video. We see close ups of Liam Gallagher and various shots of Andy Bell and Gem Archer, who the audience will recognize as the former band Oasis, minus Noel Gallagher. This factor alone will attract people who liked Oasis and their music. Although the title of the song is "Millionaire", the video does not give much reference to a millionaire lifestyle. In similarity to many of Oasis's videos, the majority of shots in the video are of Liam Gallagher. The producer may have done this to assert Liam's authority in the band, carrying on his legacy from Oasis to Beady Eye.
The mise en scene used in the video is very typical of the band. Parka Coats, sunglasses and mod hairstyles all portray the band in their own light and establish their own personal identity, a theory more developed by Denis McQuail.